The National Tulip Festival is a celebration dedicated to celebrating the long-lasting friendship between Canada and the Netherlands. A branding redesign was completed to simplify the logo and help the overall branding become both more cohesive and more appealing to a wider audience. Posters and other designs were created using a style emulating off-set printing and textures to add a sense of dimension and history to the work. Created illustrations capture the history of the festival, while standing banners help explain it's past and the efforts of it's charitable foundation.