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The Social Development Center of Waterloo Region

Project type



Fall 2022

The brief for this project described selecting a not-for-profit organisation and redesigning its current marketing strategy through a marketing proposal and varied deliverables. The website redesign focusing on improving navigation and application of branding.
Originally, many of the pages on the site were arduously long and made it difficult to find specific items or topics. The original website barely featured the logo and did not have it on the header navigation. Other main issues tackled was to create a visually appealing and consistent brand identity for the website.

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